The story behind the Racha travel poster

30 სექტემბერი, 2026 · 1 წუთი საკითხავი

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Racha is a mountain region in north-west Georgia, known for its forests, its wine and its quiet villages.

Finding the original

We found a worn copy of the poster at the Dry Bridge market in Tbilisi. The colours had faded, and one corner was missing.

We scanned it at high resolution, cleaned the paper texture by hand and rebuilt the missing corner from the pattern on the other side.

The goal was never to make it look new — only to make it look like it did on the day it was printed.

Today it is one of the most popular posters in our Georgian Retro collection.

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