Description
The Vivorange poster is a timeless piece of advertising art. Created by renowned French artist and graphic designer Bernard Villemot, it showcases his signature approach—striking color schemes and visually engaging layouts.
The background features a geometric circular pattern that creates contrast and a sense of energetic motion. The vivid combination of red and black enhances the poster’s visual dynamism, while the tilted bottle composition adds a dramatic and modern touch.
The minimalist text, “Au pur jus d’oranges gazéifié” (“With pure carbonated orange juice”), highlights the product’s natural qualities—typical of the advertising strategies of that era.
More than just an advertisement, this work is a prime example of French graphic design and vintage commercial art at its best.
Details
-
Brand: Vivorange
-
Artist: Bernard Villemot
-
Date: 1950s–60s
-
Style: Modernist graphic design, Pop Art
-
Theme: Food and beverage advertisement
-
Technique: Lithography
Key Features
-
Strong graphic structure
-
Bold depiction of an orange soda bottle
-
Energetic and vivid color palette
-
A standout representation of mid-century French advertising aesthetics
Significance and Popularity
-
One of Bernard Villemot’s most iconic works, celebrated for its minimalism and effective visual communication
-
Posters from this era were not just marketing tools, but also appreciated as works of art
-
Remains a highly desirable piece among vintage poster collectors
Ideal Decor For
-
Lovers of modernist design
-
Collectors of vintage advertising
-
Interiors featuring 1950s–60s Pop Art and retro aesthetics
-
Bars and cafés seeking to create a vibrant, energetic atmosphere
