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50.00 ₾

“Liqueur Cordial-Médoc” – French Liqueur Advertising Poster (Late 19th – Early 20th Century)

This exquisite French Art Nouveau poster for “Liqueur Cordial-Médoc”, produced by G. A. Jourde of Bordeaux, is a striking example of Belle Époque commercial artistry. It celebrates the richness of French wine culture through an elegant, symbolic female figure who raises a liqueur bottle triumphantly, surrounded by lush, colorful grape clusters and flowing decorative motifs.

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Description

Description

Poster Description

The central allegorical woman is depicted in a theatrical and joyful pose, draped in soft, swirling fabrics and adorned with abundant grapevines and foliage—imagery that directly connects the product to the land and tradition. Her raised bottle acts as a visual celebration of pleasure, festivity, and refinement, aligning with the era’s belief in the luxurious joy of everyday indulgence.

Rendered in rich, expressive colors—deep reds, golden yellows, and earthy greens—the lithograph combines fluid linework, natural forms, and ornamental elegance, hallmarks of the Art Nouveau style. The poster’s composition guides the viewer’s eye in a graceful upward motion, from the earthbound abundance to the elevated symbol of the drink itself.

Details

  • Product Name: Liqueur Cordial-Médoc

  • Producer: G. A. Jourde, Bordeaux, France

  • Era: Late 19th – Early 20th Century (Belle Époque)

  • Country: France

  • Genre: Commercial Advertisement (Liqueur/Wine)

  • Style: Art Nouveau

  • Technique: Color Lithography

  • Themes: Celebration, wine culture, female allegory, elegance

Significance and Popularity

  • A prime example of Belle Époque visual advertising, where fine art met consumer marketing

  • Symbolizes the cultural prestige of French winemaking and liqueur traditions

  • Highlights the fusion of beauty and branding, characteristic of Art Nouveau’s approach to commercial design

  • Highly valued by collectors, historians, and designers for its ornate composition and cultural symbolism

  • Reflects the Golden Age of poster art, when Parisian streets were adorned with lush, sensual advertisements

Ideal Decorative Piece For

  • Interiors with a focus on Art Nouveau, vintage French design, or European elegance

  • Wine bars, restaurants, cafés, or liqueur boutiques wishing to evoke heritage and sophistication

  • Private collections celebrating historical graphic art and classic advertising

  • Spaces needing a joyful, colorful, and refined accent that captures the charm of old-world France

This poster is more than a marketing piece—it’s a celebration of taste, art, and indulgence, bottled in elegance and poured through the lens of French visual poetry. A timeless expression of refined joie de vivre.

Additional information

Additional information

Frame

Without Frame, Brown, Green, Red, Black, Yellow
Size

30×30, 30×42, 38×60, 40×60, 42×60, 44×60

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